Detel Tred: Everything you wanted to know about the “world’s most affordable helmet”
A helmet is no longer an accessory. It is what we call as a necessity. Gone were the days when just having a helmet hung on your hand or motorcycle handlebar worked out. These days, even the rural masses have started to appreciate the usage of an helmet. In these times, motorcycle manufacturers are also readily giving out ISI-certified helmets with every bike/scooter. If you already have a bike and are in the market for a new unit, Detel has one for you. While we haven’t tested the helmet, the company claims it is a safe unit and also the “world’s most affordable helmet”. At Rs 660, the helmet is indeed affordable and is also BIS-certified. However, who is Detel and where are they from? We got in touch with Yogesh Bhatia, the founder of Detel India for these answers.
Yogesh Bhatia (YB):
The brand Detel was launched in 2017. In the last 3 years, we have successfully connected over 4.5 million people through our range of economical products including tier 2 and tier 3 cities .
Considering that India is a price-sensitive market and value for money was key to reach this goal, we have launched our first product, a feature phone in the year 2017, priced at Rs. 299, which was acknowledged as the “World’s most economical feature phone brand”.
Detel was launched to bridge the gap between desirability and affordability. Our idea of providing best in class innovative products with an affordability factor is the USP of our brand. We have been launching products in various sectors to fulfill all the requisites that we receive from our customers over the period to make Detel Products an ideal choice for the users.